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  • Right Color, Wrong Culture: The Type of Leader Your Organization Needs to Become Multiethnic

Right Color, Wrong Culture: The Type of Leader Your Organization Needs to Become Multiethnic

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Format: Paperback
Your Price: $12.99

Product Description

Increasingly, leaders recognize the benefit of multi-ethnic organizations and are compelled to hire diverse individuals who will help them reflect a new America.

In his address at a Global Leadership Summit, Bryan Loritts challenged leaders to have a vision that is about more than the stuff that perishes—to have a vision for making sacrifices that make a difference and help to bring about transformation in the lives of others.

He brings a similar challenge to leaders in this fable of self-discovery and change, as he explores the central, critical problem leaders often encounter when transitioning their church, business, or organization to reflect a multi-ethnic reality: finding a leader who is willing to immerse themselves in the environments and lives of people who are different from them.

In Right Color, Wrong Culture you enter into a conversation between individuals who are grappling with changing neighborhoods while struggling to remain relevant within communities growing in diversity. You journey with Gary and Peter as they challenge those around them to reach beyond what is comfortable and restructure their leadership team.

Known for his passion to build diversity in organizations, Bryan Loritts equips you to identify the right person needed in order for your organizations to become multi-ethnic.

About the Author

Bryan Loritts
BRYAN LORITTS is the Lead Pastor of the Abundant Life Christian Fellowship of Silicon Valley, California. He is the privileged husband of Korie, and the graced father of three sons -- Quentin, Myles, and Jaden. He is also an award winning author of six books including Saving the Saved: How Jesus Saves us from Try-harder Christianity into Performance-Free Love which was given the Christianity Today Award of Merit, and his newest release Insider Outsider. Bryan co-founded Fellowship Memphis in 2003, and later founded the Kainos Movement -- an organization committed to seeing the multi-ethnic church become the new normal in our world. He travels extensively throughout the world preaching the Good News of Jesus Christ at conferences and events, as well as serving on the board of trustees for Biola University and PineCove Christian Camps. His messages can be heard daily on the Salem Radio Network's KFAX station. You can follow him on Twitter @bcloritts.


I deeply believe that the future of churches in America will be more multiethnic—not merely to force it as a way to overcome racism or because it will be a reflection of heaven, but because America has a generation that views race differently and is populating cities by the thousands. They are looking for churches and leadership that will intentionally reflect their geographical and relational reality.

 My good friend Bryan is speaking from a place of intentionality in this fable that addresses these issues. I believe he is forging a new path for a new frontier of ministry of which the church hasn't come near to scratching the surface. When he speaks on this issue I listen! You should as well.

—Eric Mason, Founder and lead pastor of Epiphany Fellowship, Philadelphia, and president, Thriving Ministry

 There are few opportunities today that are better to demonstrate the power of the gospel than for people of different races and classes to worship together. Right Color, Wrong Culture is an important call to this modern-day sign of the reality of God in our world. 

—David Montague, President, Memphis Teacher Residency

 From the time I moved to St Louis to plant The Journey, I had a great desire to see a church reflect our city ethnically as well as foreshadow heaven where every tongue and tribe will eternally worship. By God's grace He is fulfilling this desire. My big regret is not having access and coaching from Bryan Loritts and his groundbreaking book Right Color, Wrong Culture when we started. If you are a ministry leader you need to understand the difference between ethnicity and culture. Bryan helps us with an easy-to-read fable that exposes our misconceptions and empowers us to lead in our multiethnic world.

multiethnic world.

—Darrin Patrick, Lead Pastor of The Journey, St. Louis, vice president of Acts 29, chaplain to the St. Louis Cardinals, author, The Dude's Guide to Manhood, Church Planter, and Replant.

 Bryan strikes a chord for all church leaders to seriously consider in truly redefining what it means to be a New Testament church in the multi-ethnic, multi-cultural communities where we minister. If you desire to learn what it takes to transform your leadership and embrace your diverse community for the Gospel, this provocative story is for you.

—Brad Cole, Biola University Trustee & Chair of Elders, Bridges Community Church, Los Altos, CA

Product Details

ISBN: 978-0-8024-1173-0
Publish Date: September 2014
Dimensions: 5 x 7
Format: Paperback